Marketing

• Learn the secrets of marketing from our international professors and put your skills to the test in real-world projects.
• To establish a strong foundation for any company, learn to develop global marketing strategies based on genuine customer insights.
• Enjoy a dynamic learning environment with mentors – international industry professionals.
• To ensure your qualification and capabilities, put your talents to the test in real cases.
• Connect with our corporate partners and take advantage of the marketing community’s expertise.
• Content and knowledge are up to date with business trends and may be applied across several channels, including offline, online, and Omni channel.

All of the courses are created to help students comprehend the influence of business proposals and marketing decision-making. Students will be able to use their knowledge and will be prepared to work in marketing-related businesses of any type and size. Furthermore, students will grasp the fundamentals of suitability principles and will be able to apply what they have learned to future work, particularly in the digital era.

After completing the marketing program at Bangkok University International, students will have the knowledge necessary to become a strategic marketing planner, a creative thinker, and a real-world practitioner who understands how to meet the requirements and wishes of clients. Students will be intensively trained and provided with all of the essential skills including both online and offline technologies to become successful marketers, especially in the digital world. They will be taught by professors with great marketing experience, as well as marketing executives with extensive experience in the field. The program is designed to incorporate both academic concepts and real-world examples from notable Thai companies operating on a global scale. Students are permitted and encouraged to improve their marketing decision-making and problem-solving skills.

To achieve the following goals, the courses offered will be based on major topics such as consumer behavior, product and brand management, promotion management, marketing research, digital marketing, and marketing seminars. Retail management, export-import management, sustaining business marketing, and international marketing are among the major elective courses available.