Communication Strategy and Ideation

• Employs ideation approaches and modern facilities to emphasize both theory and practice, from interpersonal communication to mass communication.
• With our practical curriculum and experienced professors, you will find the key to creative and strategic communication.
• By focusing on strategic communication, students will be better prepared to address the demands and new challenges of a fast changing communication world.

Bachelor of Communication Arts in Communication Strategy and Ideation is a program that emphasizes strategic communication and design thinking. This program combines academic knowledge with hands-on practical projects and campaigns, with top professionals, famous guest speakers teaching, and coaching students. Students will be provided with up-to-date content and knowledge on strategic communication, including digital media planning, UX and UI Designs, digital content creation, marketing communication for e-sport, marketing communication for health and beauty brands, and so forth, in order to meet the new challenges and demands in the fast-changing world of communication.